Tools Everyone in the SEO Services Industry Should Be Using

Search Engine Optimization or SEO refers to a strategy in web designing and development which helps a website to gain popularity among viewers and internet users. The popularity and increased use of the site happen mainly when the web designers/developers integrate keywords and key phrases into the content used on the site.

These keywords and phrases are most commonly searched words/phrases, and they differ from one topic to another.  Thus, the use of SEO increases chances of a higher revenue earning capacity for various websites and businesses. SEO Services Company in Mumbai and other places are providing such services to firms around the world. Firms can find the best SEO agency in Mumbai and other cities out of the numerous agencies that exist within the country.

SMO or Social Media Optimization is the use of various social media platforms to spread awareness about a firm, its website and the products/services that it offers. They may use informative content, advertisements and links to gain popularity among the masses because a majority of the population uses social media accounts.

Any digital marketingagency in Mumbai or any other city is most likely to suggest the use of SMO to increase chances of higher revenue collection. Thus, SEO and SMO services are indispensable with regard to the websites of various competitive firms. The strategies of SEO and SMO are executed with the help of certain tools.

The Following is a list of the tools that people in the SEO service industry must use for maximizing profits by increasing footfall and lead generation rates:

•         Google webmaster tools - The Google webmaster help to unlock important data on a website like impressions, click through rates, keyword data, clicks, etc.
•        Google analytics – The tool is basically used to control traffic towards a website. It gives important information about the organic traffic that may be directed towards a website. It also gives insights on the traffic numbers and other related factors.
•        Moz local – It is a tool that does the citations at a local level. It ensures that the data is correct and remains valid throughout the board. Such a tool is most suited for an SEO set up at the local level.
•    Google page speed insights – Viewers usually judge sites on the basis of the time they take to load. A lack in speed may result in loss of viewers and it may, in turn, affect the revenue returns from a site. Such a tool that keeps a check on the speed gives the web designers a chance to identify and rectify the problems related to the loading speed of a website as a whole or a certain page of the same.
•   Google trends – Any Creative Advertising Agency Mumbai advice their clients to use the most popular keyword and phrases to catch the attention of the target audience. Tools like Google trends keep a track on the various new keywords and phrases that are being used every day to provide websites with an amalgamated form of data. The knowledge of the popular words helps the web designers to keep the content/portal in-sync with the current trends in the market.