Facebook Marketing for Small Business

Social media marketing can be an incredibly powerful competitive advantage for small businesses. A single popular profile can skyrocket a relatively unknown company into the national spotlight. But that's often the exception not the majority.

For the majority of small businesses, social media marketing is either the only marketing that's being done or it's not a focus at all. It's often because business owners lack the manpower therefore take the all-or-nothing approach.

We're here to tell you to think differently. Social media marketing does not have to be an end-all-be-all. Investing a little time and energy into your social media presence can set your business up for long term success.

A Facebook contest is a fun and engaging way to grow your Facebook audience. The right prize and an exciting theme can give your business just the boost it needs.

To highlight a new promotion, contest or giveaway change your cover photo to make every visitor aware.

After sharing an update about a new blog post, promotion, giveaway, product etc. pin the post to the top of your Facebook news feed so it's the first post visitors see.

Experiment with the way you share links with your Facebook audience. Sharing an update with the entire link can provide another CTA for readers to click but removing the link can help the post look more clean and refined. Test and see.

Does your Facebook followers engage more with photos posted individually or in album format? Test out both and see which format garners more engagement.

Video is soon to be the majority of all the content posted on Facebook in the near future. Get in before it becomes too saturated. Video production is much easier and low cost than it was years ago. A simple video recorded on your cell phone even can create more engagement than a written update.

Sharing live video is quickly becoming the format of choice for many big brands. Live video has many different applications. An inside look, a live show, or a big event are only a few of many possibilities for live video.

Facebook media comes in all shapes and formats making it a perfect way to hold a Q&A session with your followers. Post a start date and time for questions. Then post an update to request questions from your followers. Answer those questions live, pre-record a video, or just simply write in some replies. The choice is up to you.

Attention spans are in short supply these days, especially for those clicking from page to page. Keep your Facebook updates short and snappy to have maximum effect. Research shows that longer updates don't receive as much engagement as a quick one-liner. Experiment and see what length works best with your audience.